Launching an Edible Insect Business, Part IV: Go-to-Market

We’ve assessed the potential market size and we’ve seen who’s currently in the market, along with their product lines. Next: based on everything we’ve found so far from our research, what’s our go-to-market strategy? Product-market fit In my previous article, I hypothesised that larger insects (likely crickets and/or locusts) would be a good product to sell, for three reasons: It is an unfulfilled niche - most insects sold in the UK are small. It could increase our price:weight ratio, making them more comparable with substitute products. Customers may prefer the more satisfying experience of eating a larger insect. Of course, when you have a hypothesis, what do you do? Systematically test to prove its validity!