Customer Analysis Part I: Segmentation and Clustering

This is part one of a multi-part series. Part two can be found here. Intro Customer analysis is one of the most important uses of data science. The better an organisation knows their customers, the better they can ensure their needs are met. This could be a supermarket providing special offers on a customer’s common purchases, a charity tweaking their messaging based on their’ donator’s personal interests, or a distributor using purchasing trends to determine where to open a new warehouse.